A creative work of art. It started when it was just a hobby. Managing more than two hundred bookmarks would certainly bring pain at those times in computer history.

The first tags were made that is usually a great tip in search engines, blogs and lists. Not being available yet in public, but exposing the website built would certainly fascinate hundreds of users. But having the website of del.icio.us to a lot of users would not bring Joshua profit, so he didn’t focus on the website full-time. It was just like another hobby for him.

After other competitors disappear, Joshua has decided to complete his product. Being a venture, del.icio.us would never earn profit, so having it as a service would help even Joshua to have motivation to continue and maintain the website service. Bookmarking is one of the greatest startups in Web history because now, we wouldn’t view a lot of webpages if the bookmarking feature hasn’t been added yet.

Another don’t-give-up story would be when the server crashed and the site’s bandwidth was about to exceed. Joshua never gave up in these kinds of problems. “Just fix it.” In that time, SQL files has crashed and every piece of file was connected by links and everything, so all is corrupted. For all companies, time is precious. Fixing the service in 24 hours would be a great deal and in business perspective, they were losing money. Another story would be the Vendor Companies who are found significant by Schachter because VCs work very differently and distinctively. Many says that VCs never close their doors to startups because they wouldn’t know if that startup would be successful or not. Others think that VCs would bring hope to the company because the startup company would see that the VCs would help them earn a lot from their startup (depending on how big the startup is). Worse, the VC would rip the startup into shreds due to high shares and low invest.

But for every crashes and corruption events in this company, they had to add more and more features for, ofcourse, to benefit. New features are always important because of the never-ending evolution of information technology. When you’re way behind, you can’t win. Competitive advantage is the key to win a user’s hand. Loyalty isn’t directly applied in users, just the internal environment of a company would have possessed it.