Buce Marjorie C

BSIS – OOA

SYSANAL

Case study 27

James Hong

Cofounder, HOT or NOT

James Hong and Jim Young was the founder of HOT or NOT. It is a website where the users submit photo of themselves then they rate it.

            Hot or not was made just for fun, it was 2000 when they launched it. The idea came from his brother Jim when he mention a girl where he thinks it is hot then he rate it from 1 to 10.

            They didn’t thought that many people would be visiting their site, since it happen they wee panicking because business is not on their mind but they wee into it so they decide to continue it.

            I think people used their product because it is easy to use, you just need to submit photo, then people would rate it or just rate photo of other. People are enjoying it.

            The problem that they encountered is when a lot of people used to send pornographic pictures. Then they decided to launch a web service based file which is a network device.

            If I were on the founders’ shoes I would limit the pictures that people could see and people sent so no more pornographic pictures will be sent.

            It is possible in the third world country since money is not the major problem of this startup but they need to ensure that everything is under control.

Things that I learned:

            From this startup I learned that an idea is such a great thing we can use in starting a company.

            I also learn from this startup that you can make a startup by just for fun, but if something goes wrong unto it you need to focus on it for you to be able to solve the problem you are encountering.

            I also learn that since their startup came from an idea of having fun then a great idea must be there in able to conquer any problems that might come.