Annaliza Nebres

OOC

June 5, 2008

Case Study 4

Joe Kraus

(Co founder Excite)

            Joe Kraus started excite last 1993 (originally called Architext). They decide to go into web search. That made their site the fourth most popular site on the web in the last 1990’s. Excite went public in 1996 and in 1999 merge with the highest speed internet.

            Joe at first, really don’t know what kind of company to start with. They are committed to the idea “Starting something that they knew there’s going to figure out.” His first job with a friend was a T-shirt company over the summer. He also had to work for Dominos Pizza. Kraus want to have a job but it should be on his own like figuring out how to do something in technology. Actually,Kraus is not a technical major, he is a political science major but he like doing stuff like that. They don’t know that thing, yet they want it to figure it out.

            They smartest person that he knew was his friend Graham that he’s trying to convince and once that he convinced it he would also ask four of his friends to build a company, that they really don’t know its purpose. Finally, they come up with an idea and have a slogan stating “We an unencumbered by reality we were so nave we didn’t know we could fail and there fore, we almost have to succeed.” When they come up to an idea they don’t know if it will be a search engine. They were introducing to a lot of people then to Vinod Khusla. It was khusla who funded them. The demo became successful and they made a scale from a $15,000 to $100,000 contract how it is $3 million VC financing

            For a start up it is very hard to find money or a person that will fund your system or program. That’s why as long as you have your relatives that can help you or having some access.

            The three things I learned about Excite was first, you can do something or come up something big if you have the eagerness even though you really don’t know what you want to do but you keep on thinking and formulating ideas. Second, you can count on your friend even though you re not sure what will be the result but you still keep on believing and trusting to each other. If you have so many ideas at the end, you can come up with the best one. Third, if you’re a start up you should buy tools at its cheaper amounts-by low sell high.