Annaliza E. Nebres

OOC

Case Study

Joshua Schachter

(Founder del.icio.us)

The del.icio.us is a collaborative bookmarking started by Joshua Schachter. He need a way of organizing his collection of 20000 bookmarks, that’s why he had the idea of “tagging”, that have phrases to keep him find links better. He worked on del.icio.us and other projects like “memepool” and GeoURL while working as a quantitative analyst at Morgan Stanley. Schachter decided to turn it from a hobby to a real business. 

He created a website called “memepool” it was basically a blog. They put a links at the bottom saying “send me an email, Give aa good links”. He has a text file filled with 20, 000 links so he started putting things in notes. These were the first tags. After a while he built a sort of next generation of the text file, which was called “muxway”. There was a bookmarklet wherein you could saved things, you could describe and tag them, somehow like del.icio.us. he did several projects like GeoURLor also called Reversible. It was also like del.icio.us but have different in a few ways. 

Del.icio.us was a multiplayer version. They succeed because it was not a venture to start but a product. They were one of the companies doing tagging. People ask for more features. They want features they’ve seen somewhere else. He understands that taking as an essential part of the marketing, that the consumers are the best marketers. If they love your product and give then tools, they will use it.

Three things I’ve learn are; first, if you have an idea or you want to start a startup you should focus on it so that you will be able to have a successful program or an outcome. Second is that having a startup is a combination of sudden freedom to run things as you please and crushing responsibilities in which you have to do certain things in a certain way at a certain time. Third is that do us little as possible to get what you have to be done, reduce, do less of it, don’t add two things because you will have a difficulties in analyzing it.