After graduating Harvard Business School, James Currier founded Tickle, formerly known as Emode. It is an online evaluation of personal questions for users to enjoy. Having very interesting results would let them answer so much more! James Currier was brilliant when he came up with this idea of user interactivity and such.

An important event in Tickle history was the Dog Test. A long list of tests such as anxiety, educational and relationships were very comprehensive and numerous people are trying the test online. As an advice, Tickle used the Test on Dogs’ Breed, from advertising agencies, which led to heavy traffic, that led to the disruption and exhaustion of the site’s server.

The competition awaits when iVillage decided to go into the online test sites. But because of Tickle’s long-lived abstraction strategies and neverending iterative development of new features, the competitors vanished because Tickle was just tickled by their ferocious and tauntive planning. This startup is a historical event in the IT world for the reason that Tickle had overcome high-end competitors, inconceivable problems and disambivalent users.