In letting users upload their photos on the web, Hot or Not is a personals website to let users show their personality and background in their respective page. Jim Young is James Hong’s cofounder who had a difficulty solving the problem of users posting indecent photos of themselves, but as the abstraction continues iteratively, the website was built in close perfection.

The concept of individuality and friendship is a common lesson they’ve learned in building this website, and also us as social persons in need of others. Hot or Not helps us as they become the communication device used in having conversations with others. The relationship bonding in between is a continuous process that served as the gold of what they’ve dug so far as personals administrators.

In low profitting, close to no profitting, they continued the site even without financial support from users. Thus, they became a public figure that everyone counts on. Being appreciated is one thing the founders want from their users. At the end, James Hong even advised the information systems community who will startup: (1) the starter must have people that will understand the product; (2) the starter must ‘hustle’ because you need to know your path; (3) while still young, commence your own startup; (4) spend money in a very wise manner; and (5) always remember that entrepreneurship is not easy as it looks.