All startups start very unsure of what they want to accomplish, because most of the time, these founders start with the most general of ideas.

For example, Mike Ramsay and Jim Barton whose original plans for TiVo should be a Network Server. They narrowed the wide idea into a Digital Video Recorder. A product or service being user-friendly is one of the most signficant feature the founder uses as a key to catch the users’ attention. Also, TiVo was made for the users to tweak their preferences to recording videos and other features. Making the system very open for customization and exceptional user interface would impress the users more.

Another for being user-friendly would be Google’s famous customized easy-to-use web-based electronic mail. Gmail has brought out unique features in its interface to make the internet mailing experience accessible and impressive.

Having a search attribute would identify the whole service’s being remarkable. Searching lost and important e-mails in an internet mailbox has certainly ended because of Gmail.