Name: Jecca Cervero

Section: O0C

            Book: Systems Analysis And Design /Fifth Edition

            Author: Kenneth E. Kendall, Julie E. Kendall

            Reference No.: QA 76.9 S88 K45 2002

Chapter:  Chapter 7

Quote:   Information analysts gather and interpret information regarding organizational decision making. One source of information is the physical environment of the decision maker

Review:

Observing the physical Environment

                        One way to analyze the information requirements is to observe the requirements and the physical environment of the decision makers. The decision maker influences are influence by their environment.

                        STROBE or Standard Observation of the Environment is a technique for observing the decision maker's environment. It was developed and was used to gather information.Tthe reliability of STROBE is high and validity is acceptable, STROBE is useful in gathering data usually obtained through interviewing or observing behavior of decision makers.

                        Thereare 7 environmental STROBE elements that should be analyzed:

• Office Location – shares information with other, element that helps to increase interaction to others.

• Placement of the decision makers desk – exercises power in decision making, indicates power position, encourages participation, equal exchanges

• Stationary office equipment – stores and values information personally

• Props – processes data personally

• Trade journal and Newspaper – Seeks extra organizational information, indicate the person values outside and internal information

•  Office lightning and color – Gathers  more personal or formal information

• Clothing worn by decision maker – exhibits credibility in decision making

Through the use of STROBE, the system analysts gain a better understanding on gathering process and use of information. And If analyst is aware of the elements and they are consciously observed, valuable insights can also be gained